Bono backs connected toy company making the next-gen LEGO


The Seamless Toy Company, the company behind a connected building toy called Atoms, has raised $2.1 in funding from a group of investors that include Bono, Apple Software CTO Avie Tevanian, former Apple CFO Fred Anderson and venture firms Promus Ventures, Founder Collective and Proof Ventures. The toys let kids manipulate input, output and logic sensors to build creations using the Atom’s characters or their LEGOs.

The funding round could grow to as much as $2.6 million, which is in addition to a successful Kickstarter campaign that raised a bit over $183,000 back in December last year. CEO Michael Rosenblatt has spent the last year trying to build the orders for his toys from the Kickstarter as well as build the company.

ATOMS_Wave Wand and Popper Prankster

He’s finally managed to get the toys to ship– albeit much later than originally anticipated. The toys will start shipping next week to customers who backed the…

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