Today’s tasting is a guest tasting by Anthony Shore, who writes about brand naming at operativewords.com.
Contemplate the navel: The locus of life, button of our underbellies. The place from which every placental mammal was nourished in utero. Students of meditation, enrollees of the navel academy, look within themselves and contemplate their navels to gain an introspective perspective.
Taking shape as innies and outies, the omphalos – ὀμφαλός to the Hellenically-incined, and umbilicus to the medically-inclined – is our most visible (and sexy!) scar: the belly button. Ambient squealing peals are the soundtrack as our umbilical cord is cut, leaving us with a resounding, adorable mark. And despite being a marker of life itself, 90% of navels are depressed. The other 10% are happy outies.
Is it any wonder navels are centers of attention? They lie at the very center of our bodies – and, some say, the…
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